market as of 2020, with its biggest competitors being Vizio, LG, and TCL. The company controlled around one third of the overall U.S. These products are particularly popular in the United States, where an estimated 60 percent of all households own at least one smart tv.Īs is the case with nearly all television technology markets, Samsung is one of the most successful brands in the space. These features are quickly making traditional TVs obsolete, with over 70 percent of the tv shipments in 2018 being smart televisions. The major difference between traditional televisions and their “smart” counterparts is that the later includes internet capabilities, which allow users to access the web, stream their favorite shows, and share information with other devices. By 2025, estimates suggest that this yearly total could climb to as high as 266 million units, as “smart” capabilities become an increasingly standard feature of newer television products.
Smart TV technology, one of the newest trends in the television industry, accounted for more than 200 million unit sales around the world in 2019.
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